13. Be Active on Social Media
A majority of small business already have a profile on the main social networks such as Facebook and Twitter. But this in itself will not offer much marketing benefits for your business. To maximize the benefits of social media, you must do more. Here are some tips:
- Keep your profiles up to date and fresh with new information
- Post few times per week
- Add value for users by sharing content that is of value to them
- Engage actively with users – follow, share, retweet, like content of other users
- Don’t just share content from your website