Tip 2: Adhere to the “3 Click Rule”

Many years ago the “click rule” was primarily an e-commerce development rule; however, now days it applies to all websites. What is it? If your site visitor can’t find what they’re looking for in 3 clicks, they will bounce or leave your website. Keeping your site map and linking structure easy and clean, will create a smooth flow to your website, thereby enabling your prospects to see your products and services as easily and quickly as possible.