Tip 3: For Most Business Keep it Simple

Unless you are a news blog or some sort of content portal, keep your website structure “easy on the eye.” You don’t want to super load your homepage with too many messages and touch points because their eyes will be going in a million different directions, and they won’t know where to begin. The latest data shows that when someone visits your website or homepage, you have less than a few seconds to catch their attention. As the saying goes, “less is more.” Focus on your core message and provide a few options for them to dig deeper into your website.