20. Have A Clear Marketing Message

There is a lot of confusion among small business about what their marketing message should be. It is not just your slogan or mission statement.
In a nutshell, a marketing message identifies a common problem faced by your market and presents your solution. It shows prospects how your business can help to solve a particular problem faced by them. It should also show how you are different to your competitors and give a clear reason to choose your business.
Come up with a good attention grabbing marketing message communicate this effective throughout including on your website and other marketing materials. A good marketing message will make it easy to acquire new customers.