The copy on your landing page can seal the deal or send your website’s visitors elsewhere. Since you only have a couple of seconds to capture the interest of a visitor, according to recent surveys, the words that you use on your site are essential to holding a visitor’s interest so they feel ready to move on to the next step. Your copy should help build affinity, establish trust and be optimized for the Web.

Tip 1

Incorporate psychological factors into your copy to make your product or service a logical, desirable solution.
Build trust and appeal to your visitor on the emotional level by addressing their problem or concern. Then provide a solution that visitors can use today. For example, a landing page may state, “Feel energized and get in shape with our exclusive … Your all-inclusive journey to rejuvenation is only a click away. Act now.”