How to Create Compelling Copy for a Landing Page #4
Tip 4
Let your site’s visitor know why your product or service is valuable. After listing a feature, explain its benefit. Most visitors intrinsically know how a service or product is beneficial, but stating it for them drives the idea home. For example, “In this e-book, you will learn how to … Manage your time (feature) so you can spend more of it with your family (benefit).”




