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20. Have A Clear Marketing Message
There is a lot of confusion among small business about what their marketing message should be. It is not just your slogan or mission statement.
In a nutshell, a marketing message identifies a common problem faced by your market and presents your solution. It shows prospects how (more…)
19. Leverage Mobile Marketing
Mobile user-base represents an ever-increasing share of the consumers today. There are many mobile marketing tactics that small businesses can take advantage of to tap into this profitable market. We have already discussed mobile enabled site before. But there are many other techniques. You can run pay-per-click advertising specially (more…)
18. Have an Editorial Calendar
We have already discussed the importance of producing quality content. However, this takes time and effort. A haphazard approach will lead to a waste of valuable resources and not produce the expected results. This is where a publishing schedule or editorial calendar can help.